TaylorMade Golf — State of the Game Survey 2026

Section 1 of 5

About You

Please provide your details below. Your email address will be used solely to identify your response and will not be shared with third parties or used for any purpose other than this research.

Email Address*

Please enter a valid email address.

What is your date of birth?*

Please enter your date of birth.

What is your gender?*

Male Female Non-binary Prefer not to say

Please select an option.

What is your postcode?*

Please enter a valid UK postcode (e.g. SW1A 1AA).

Which of the following best describes your current occupation?*

Senior professional / executive (e.g. CEO, Surgeon, Lawyer) Middle professional / management (e.g. Manager, Teacher, Nurse) Junior professional / clerical (e.g. Administrator, Sales Rep) Skilled trade (e.g. Plumber, Electrician, Carpenter) Semi-skilled / service (e.g. Shop Assistant, Waiter, Cleaner) Other (e.g. Student, Casual Worker, Long-term Unemployed)

Please select an option.

Which best describes your approach to buying golf equipment?*

I can comfortably afford to upgrade and purchase items without much thought I can afford new items, but I'm mindful of spending I cover my essentials comfortably but more substantial items require planning I sometimes find it difficult to cover all the essentials Prefer not to say

Please select an option.

Page 1 of 6

Section 2 of 5

Your Golf

Tell us about how and where you play.

How many years have you been playing golf?*

Please select an option.

Do you have an official Handicap Index (HI)?*

Yes No

Please select an option.

How far do you typically hit a 7-iron?*

Please select an option.

Are you a member of a golf club?*

Yes — private club Yes — public / pay-and-play club No

Please select an option.

When thinking about a typical round, which best describes how you usually play?*

Please select an option.

April–September: how often do you play or practise at the following venues?*

Select one per row

Please complete all rows.

October–March: how often do you play or practise at the following venues?*

Select one per row

Please complete all rows.

Page 2 of 6

Section 3 of 5

Equipment & Spending

Help us understand your golf spending habits.

Approximately how much do you spend annually on golf clubs?*

Please select an option.

Approximately how much do you spend annually on golf balls?*

Please select an option.

Approximately how much do you spend annually on golf apparel?*

Please select an option.

How frequently do you consider upgrading the following types of golf equipment?*

Select one per row

Please complete all rows.

How frequently do you purchase new golf balls?*

Once a week or more Once or twice a month Every few months Once or twice a year I don't buy new balls (I use found/recycled balls)

Please select an option.

Page 3 of 6

Section 4 of 5

Your Mindset

Please indicate how much you agree with each statement about golf equipment and purchasing.

How important are each of the following factors when purchasing golf apparel?*

Select one per row

Please complete all rows.

Page 4 of 6

Section 5 of 5

Golf & Media

Help us understand how you consume golf content.

How frequently do you watch professional golf on TV or streaming?*

Never Major championships / Ryder Cup only 1–2 times per month Most weeks during the season Nearly every week of the season

Please select an option.

How frequently do you listen to golf-related podcasts?*

Please select an option.

Page 5 of 6

Final Step

Review & Submit

Please review your answers before submitting. You can go back to make changes.

Page 6 of 6

✓

Thank You

Your response has been recorded. Your insights will help shape TaylorMade's understanding of golf in the UK in 2026.